In the 2nd episode of Trades Accelerator Sessions with Alison Warner and Francis Rodino, we discuss the importance of lead management, automated systems, and speed to lead as they solve the biggest challenge Trades businesses face: Unconverted Leads

Are you tired of letting sales opportunities slip through the cracks? Maybe you simply don’t have the time to follow up with leads…

Here’s the BIG reality: 50-60% of inbound leads are UNCONVERTED!

Here’s why:

  1. The average customer must be followed up with 5-7 times before booking
  2. Leads that are not followed up within 15 minutes go cold
  3. Today’s customer prefers to interact via text message vs. phone call or email So if you don’t have a system and technology for lead management, automated follow-up and 2-way text, you are missing HUGE revenue opportunities.

In this second episode of Trades Accelerator Sessions with Alison Warner and Francis Rodino, we’ll be talking about the changing strategies in advanced Lead Management with our very special guest Wayne Bettess from Off The Tools Podcast!

About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established Trades businesses harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.