Unless you have great people on the ground to serve your customers, there is an obvious danger that your marketing efforts will be wasted! It is arguably the biggest challenge in any business to get right, but it’s not impossible.

Having looked after all recruitment activity for Starbucks, Alison knows a little bit about getting your recruitment process to work for you!

In the next few webinars we’ll will be sharing lots of tips on how to get this right and in webinar 3 of the series, we’ll be covering:

  • How to create the right impression, within the first 7 seconds – yes that is how long it takes for us to form one
  • How to create a ‘knock your socks off customer experience, so that your customers are literally raving about you
  • How to ensure that your team are creating the first impression that you would like with a customer
  • The one-piece of marketing collateral that is a game-changer for trades*How to make sure that the customer only wants to go with you!

About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established small businesses and entrepreneurs harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.