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5 Signs Your One-Time Offer Won’t Sell

by Francis Rodino

March 14, 2023

A one-time offer is a powerful way to move people further down your sales funnel while also bringing in some extra revenue. It is available for a limited time only, or in limited quantities, and this perception of scarcity pushes people to make a purchase. That purchase significantly raises the chances that they will buy your core offer.

But how do you create a one-time offer that converts? Learn from other people’s mistakes.   

Here are 5 signs that your one-time offer won’t sell.

It Doesn’t Emphasize Scarcity

The secret to one-time offers is scarcity. People must feel a sense of urgency – it’s here today, but won’t be tomorrow. If they’ve seen your ‘one-time offer’ somewhere else or it’s just not that special, then you lose all credibility.

Set a limited time or limited number for your offer and make this clear when you pitch it. For even better results, add a counter or clock to show that time is running out. Use language like “last chance” and “while supplies last” – and mean it. 

This doesn’t mean that you have to constantly create a new one-time offer. If it’s an information product, periodically change up the name and isolate different benefits. If you can’t do that, make it clear that the offer is limited based on when they first encountered it. It still exists, but they will never again get it for the same price.

Too Early in the Funnel

Placement is key when it comes to one-time offers (OTO). They work best in the middle of your funnel, when the prospect is past the initial awareness stage. If you pitch your OTO too soon, they may not be on board or ready to make a purchase. Spend some time demonstrating your expertise and overall value before presenting them with an OTO.

It Doesn’t Offer Unique Value

Every offer in your sales funnel should offer unique value. It should help the prospect with a problem they’re facing and produce tangible results. It should stand out from other offers in your funnel and other products on the market.

Your Offer Is Too Complicated

A common mistake many businesses make is that their offers are too complicated. If you include too many instructions or there’s too much information for the customer to digest, they’ll breeze past your OTO without buying.

The best one-time offers are simple. They explain the benefits (the unique value) and the deadline. The customer knows what they’ll get by buying the product and they know they’ll miss out if they don’t do it soon. This is the simple but effective recipe for a good OTO.

One Size Fits All

One-time offers come in all shapes and size. Don’t use a formulaic approach to creating your one-time offer. An OTO that works in the wellness industry might not work for your industry.

Or, if your product is more serious and your target audience more reflective and thoughtful, a flashy one-time offer will repel potential customers, not attract them. 

Once you find out what works for your audience, your brand, and your industry, you’ll be able to create an OTO that sells. The key is to understand your target audience and offer a product that genuinely helps solve their problems. 

Build a good relationship and create a dialogue with your audience and you’ll know exactly what they need and hw to present it to them.

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About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established small businesses and entrepreneurs harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.