by Francis Rodino

May 22, 2022

As a professional in your industry, you vet and choose the best fit product for your business – the products and tools that help you produce a result for your clients.

When it comes to marketing and sales CRM’s , there are so many tools out there, it can be a bit of a minefield to navigate.

We’ve tried them all…Keap, Infusionsoft, ActiveCampaign, Hubspot, you name it…we’ve been there and done that.

So which is the best marketing and sales CRM for small home service businesses?

It’s the one that you use! 🙂

But seriously, we found that most of them have hefty price tags..

But Francis, isn’t Hubspot free for life?

Doesn’t Pipeline Pro have a lifetime offer for $37?

Most software companies “lure” you in with a “free” or “lifetime” offer (it’s part of their “accession” sales funnel), but in reality, you get what you pay for.

Hubspot marketing and sales CRM is around £1000/month (not exactly free) by the time you want any features and functions that do anything to grow your business, but more on that later. (scroll down for more)

So have partnered with some of the world’s top marketers, developers and technologists in the world at GHL and have wrapped our unique, industry services around it. 

With a direct line to Shaun Clark (Co-founder of GHL), the development team and our partners out Google, we use GHL as our core operating system, on which we build custom integrations scripts, and workflows which are unique to the industry we’re supporting. 

One must consider that Software alone does nothing at all. It’s the professionally designed sales scripts, automation, workflows and pipelines that we set up for our clients, combined with in-depth industry know-how, that is what helped Lead Hero to build its 5-star reputation.

Whether you use Salesforce, Hubspot, ActiveCampaign, Pipeline Pro, Trades Gang, Pipedrive or other software solutions – the software alone, without the setup, strategies, ideas and ongoing support to help you get ROI and grow your business is how we’re different.

There are countless examples of businesses that are built entirely on 3rd party software. Just look at this recent article that will show you how companies are built on Salesforce:

So having great software for marketing and sales is critical, and there are pros and cons with every choice.

For example, Salesforce is sales focused, not so easy to use, not ideal for day-day marketing and in many instances businesses have to hire a “salesforce consultant” or developer to make it work.

Hubspot, with its “modular” product suite, lures you in with a “free for life” offer, but then has a myriad of limitations with features, the number of contacts, and team members, a small business will find that to do anything near what they can do with Lead Hero, you’ll be paying a minimum of £699/month.

$27 Lifetime Deal? Yeah right!

Same thing with Pipeline Pro – their seductive advertising entices you to a $27 “lifetime offer”, with no monthly fees. Then what you find is they give you an “empty shell” of a software that does absolutely nothing; outbound messaging is not enabled so you can’t even send a message!

It’s the first step in an expertly crafted sales funnel, to entice you to book a call with one of their “marketing experts” (salespeople) to uplevel you to the $499/month system.

It’s very smart!

Keap, another marketing automation solution, offers a range of features, also with limited users, contacts and pricing tiers.

As a business owner, looking to automate your marketing and sales, there are a lot of choices out there. Which software is right for you – you’ll have to do some research. You may spend a bit more or a bit less. Depends on your marketing and growth goals.

At the end of the day, you get what you pay for.

You can get cheaper, you can get more expensive – but if you don’t use the software or plan to grow your business deliverability, you’ll find that whatever software you chose, at whatever price range…is a waste of money (and your time).

At Lead Hero, we’ve set up a full service to support you every step of the way.

At Lead Hero, we set up and configure your entire marketing and sales system for you, train your team, and provide you with a unique knowledge base of “how-to” guides, tutorials and ideas to automate your marketing and sales and increase your conversions.

In addition, we provide free email support (accessible in-app) in addition to free Zoom calls to answer your questions, give you new strategies and ideas, and optimise your system so you constantly improve results.  (Try getting a HubSpot consultant to jump on a call with you – see how much that costs! 🙂

When you sign-up to Lead Hero, not only do you get the software, but you get a team of dedicated marketing pros committed to your success.

We are an extension of your team!

Curious to know More? Book a FREE, no-obligation strategy call and let's see if we can help you automate, accelerate and grow your Trades business!

About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established Trades businesses harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.