How many leads will I get? What will be my % profit?

The only guarantees in life or death and taxes, but you can get ROI success with Google Ads!

The problem is…these are the WRONG questions!

The RIGHT questions are:

  • How many people are searching for my services in my local area?
  • How good is my offer?
  • What good am I at converting PPC (Cold) Leads? eg. % Conversion rate!

You see, we don’t control your lead flow….Google does…or rather the market does…

We usually find Boiler installation leads can fluctuate between £50 – £150 pounds.

I know that is a wide range, but there are so many factors that can contribute to that fluctuation…

Like competitor bids, market volume, campaign optimisation etc…(that’s where we come in…)

Now if you are living in a less competitive area like Wales, you might find leads at £25/month.

Even BOILER GUIDE pays around £100 per lead (they just sell the leads to 3 people at £30/lead to make their money back!)

So I would say…be prepared to spend around £100 per lead.

Then you might have agency services, landing page design, marketing automation, consultancy or sales support…depends on what you need…

About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established Trades businesses harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.