by Francis Rodino

March 18, 2021

A sure sign that your heating business is doing well is when you are constantly generating new sales leads. Lead generation is basically when a company generates the interest of prospective customers in a service or product. Anyone that shows interest in your home heating services or products is a lead.

However, it can be challenging to close a deal without a good quality lead, even if you have a good pitch. Therefore it is crucial to know how to get quality boiler leads for your home heating business.

Nowadays, the best way to improve your lead generation for your home heating business is through the internet. Since almost 80% of consumers begin their search for a product or service online, it is essential to maximize your home-heating business’s online visibility.

With the right Internet marketing strategies, including pay per click advertising and search engine optimization, you can quickly drive your heating service sales leads upward! Along with that comes a better position in your local marketplace and better revenue.

Here Are 3 Ways To Get Quality Boiler Leads For Your Heating Business

Lead generation is the best way a heating business can ensure that the leads turn into clients. This is because lead generation methods accurately target the people most likely to buy. Lead generation consists of different targeting techniques to make this all possible! Let have a look what some of these targeting methods are:

1. Search Engine Optimization (SEO)

SEO is the way to go if you want to attract quality boiler leads for free. SEO is strategies like content creation that heating companies can implement to improve their online presence to rank higher in search engines like Google.

Once your heating business starts to rank higher organically, you can expect your target audience to find your website, resulting in valuable leads.  However, search engine optimization takes time, and therefore it is good to utilize PPC as well and have the two work hand in hand.

2. Pay-Per-Click (PPC) Advertising

PPC advertising can help boost your revenue and increase the web traffic of your home heating business. With good PPC campaigns, you can generate leads from target keywords.

The way PPC works is on an auctioning system. The first step is to place a bid on the keywords you want to rank. When someone types a query that contains your keyword, your heating company will show up in the search results above organic results if you are the highest bidder. The great thing about PPC is that you only pay if someone clicks on your ad and in return you will receive a lead. .

For example, if your target keywords for your PPC campaign is “emergency boiler installation”, you will show up in front of potential customers who are searching for those keywords. When your ad campaign appears on the top of Google search results, the chances are excellent that potential customers will click on your ad, turning them  into an immediate lead.

However, even though PPC can bring you results right away, it’s essential to understand that SEO and content marketing is still crucial for the long run if you want to see more consistent results. Any heating business that wants to utilize pay per click advertising must understand the process well or hire a professional if they wish for the best return on investment.

3. Email Marketing

Another way to drive qualified leads to your home heating website is through email marketing. Email marketing, just like PPC, can also provide you with a competitive return!

Although if you want to start with an email campaign for boiler leads, you will first have to gather a list of subscribers. The way to get an email subscriber list is through contact forms on your websites which can be anything from a free boiler quote, blog updates to a helpful heating guide.

The people who sign up for your email subscription have been to your website looking at your home heating services, making them leads. Therefore, email marketing provides you with a golden opportunity to steer potential clients down to a sales funnel.

Email marketing is an excellent way to retain customers, customize your messages for a specific audience, and build loyalty, which will improve your conversion rate. Keep in mind for email marketing to work, you need subscribers, which you can instantly gain through PPC advertising.

Grow A Sustainable Heating Business Without A Hassle!

These lead generating marketing methods mentioned above can be overwhelming for any business owner of a heating company. After all, it would help if you have more time to focus on what you do best, and that is to attend to your clients and focus on your business.

The best way to take the hassle out of lead generating is by using a professional lead management system. Heating companies that use systems like these find it easier to grow their brand in the local market. This is because they can eliminate specific manual steps that are time-consuming.

A lead management software can automate the marketing process to save time, boost conversions, and streamline operations. Leads that come in are then qualified, analyzed, and nurtured into new business opportunities.

Choose The Right Lead Generating Software!

With the right lead management system on your side, getting customers does not have to be complicated. This is where Lead Hero comes in! Lead Hero’s marketing system will help you take ownership and control of your marketing.

Whether your potential clients are on Google, Facebook, or any other platform, Lead Hero Software will build unique marketing campaigns that will put your heating business in front of the right people! You will be able to drive traffic via Google Ads to a high conversion landing page to maximize your profits and ROI!

Curious to know More? Book a FREE, no-obligation strategy call and let's see if we can help you automate, accelerate and grow your Trades business!

About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established Trades businesses harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.