Google My Business is not just a place for pretty pictures.

Two seemingly similarly photos posted on the same date, and two very different rankings. Why?

two very different photos

Google’s “all-seeing eye 👀 and 🧠 brain” is watching and interpreting! In this quick video, I show you WHY two photos with the same object can get such drastically different reach, one reaching 17k+ views and the other only 57 views.

Google is smart, it’s checking everything you do:

  1. If you’re using categories correctly
  2. If you’re Geo-tagging photos
  3. It’s looking at your branding, logo, colours

So don’t just upload photos to Google My Business randomly, you should have a strategic plan and think about how everything can be improved.

It’s analysing the text IN your photos! Google Cloud Vision API is watching….try it yourself: https://cloud.google.com/vision/docs/drag-and-drop

You can also check out my video: “How to Geotag Photos to Rocket Your Rankings”

About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established Trades businesses harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.