by Francis Rodino

April 29, 2022

According to Marketo, over 76% of businesses that implement marketing automation see a return on investment within the first year. But common myths surrounding marketing automation often stop businesses in taking the steps to automate their marketing and sales.

Let’s dispel these myths! Here are some myths about marketing automation and how it can benefit your business.

Sales and marketing automation is quickly becoming a common term for many small businesses. But we are also witnessing a rise in misinformation about how it works.

These are the marketing automation myths that we want to bust:

  • It’s robotic and cold
  • This is only for large businesses
  • It is only used for marketing purposes.

These myths are common, and you may have heard them before. Join us for a discussion and some healthy perspectives on the expanding role of marketing and sales automation in your company.

1. Marketing automation is robotic and cold

Many feel that marketing automation will lack personalisation and become robotic. This is because they’ve been at the receiving end of such automation. Sometimes it can be cold and robotic, but only when it’s not done well.

Automation is not arbitrary. You need an architect to make this happen.

Marketing automation can feel seamless and intuitive when done right with the right tools. Because it feels natural or personal, we don’t often notice when it’s done well. This leads to the perception that marketing automation must be cold or robotic. However, this is only true if it’s not done well.

2. Marketing automation is not for small businesses 

Another falsehood can limit our abilities. Many small business owners view automation as something they will add when they reach a certain level of growth. Or reach revenue goals.

We say we don’t have it yet, and then we put it off because we are small or still manage our lead follow-up and email campaigns manually. Large corporations have traditionally used marketing automation tools, but they are now more easily accessible to smaller businesses. Many platforms offer flexible tiered pricing that is primarily determined by the size of your database. 

It is essential to understand what parts of your marketing strategy you should automate to maximise your ROI. No matter how big or small your company is, marketing automation can help you grow faster and generate more revenue. It is impossible to scale manual work for repetitive tasks. Marketing automation lead management is really a great tool for small business. 

3. Marketing Automation solves all your issues in One Go

There’s plenty of buzz regarding marketing automation. It could be interpreted as a way to get success, namely, “everybody should follow this”. Marketing automation isn’t going to ensure success on its own.

In order to achieve successful results, it’s vital to be aware of the buying process, as well as the various stages and challenges of the buyer’s journey that you must investigate. How are our marketing and sales working today, and how would we like them to perform? What do we really want to automatise?

Start small and avoid full-on overhauls. Marketing automation isn’t an instant project that is accomplished in a single go It’s it is a process that can be refined and shaped as the process progresses. This is an excellent thought for marketers that everything does not have to be formulated initially.

If everything changes in a single day, the connection between failure and success can be lost. Remember that data isn’t an enemy but your greatest guide and ally in your journey.

Conclusion

Automation is a powerful tool, but common misconceptions can make it difficult to move forward or slow down progress. 

Lead Hero’s marketing automation suite helps you manage and convert more sales on autopilot through SMS, Email, Live Chat, Phone Calls, and much more… All in one place.

We fully replace, ActiveCampaign, ClickFunnels, Review Management Software, Calendly and many other software that have hidden costs and expensive licenses. Lead Hero will save you thousands per year.

Find out how marketing automation is made simple with systems like Lead Hero which is all in one with centralised communications, unified messaging, automated workflows etc more info is found here – Marketing Automation.

About Lead Hero 

Lead Hero marketing automation suite will not only help you bring in more sales predictably, but will help you save time, make more money and give you a competitive advantage.

Lead Hero will track all your leads and sales opportunities, giving you FULL VISIBILITY over your entire marketing strategy. You will know EXACTLY what’s working and what’s not – so you can make better decisions to plan for the future.

Getting started is easy:

1️⃣  Schedule a call 

2️⃣  Choose a plan

3️⃣  Start winning more business

Click here to schedule a demo.

Curious to know More? Book a FREE, no-obligation strategy call and let's see if we can help you automate, accelerate and grow your Trades business!

About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established Trades businesses harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.