Case Study: Metro Rod (Hull, Lincolnshire, Peterborogh)

Spencer Horsfield, MD of Metro Rod HLP had a major challenge: to save on in-house marketing costs while accelerating sales via digital marketing channels and positioning Metro Rod HLP as THE FIRST CHOICE for drainage in the Hull, Lincolnshire and Peterborough areas. Thankfully, he found Lead Hero!

From Google Ads to marketing automation, social media management through to email marketing and content development, Metro Rod HLP is now at the forefront of their marketing strategies, cutting through the “noise” and standing out in crowded, competitive marketing with the latest B2C and B2B online marketing activities.


  • Email Marketing Database Reactivation – 4x ROI
  • Plumbing Google Ads Campaign and Marketing Automation
  • Sales Funnels for Drainage and Plumbing services
  • Social Media Management, graphic design and captions to keep Metro Rod “omnipresent” and top of mind across Linkedin, Google My Business and Facebook
  • Content development, creation of case studies and Linkedin prospecting
  • Email marketing campaign targeting key decision-makers in facilities, hospitality and construction
Francis Rodino and Spencer Horsfield, outside Metro Rod HLP HQ

Examples of campaigns, funnels, and social media