Richard Pettifer, owner of Pettifer Plumbing & Heating was skeptical about investing in new marketing automation systems and working with a digital marketing agency.

Fast forward to today, sounds like he would never go back. Listen to Richard talk about how Lead Hero helped his business get more reviews on autopilot, get more profit out of his existing marketing spend, and give him more control (and less stress) when it comes to keeping track of leads maximizing sales.

You can centralize everything. And once you’ve got that and the automations, it means less time doing admin, which is the biggest thing for me.

Every little thing that you could potentially want to do as, for me as a gas engineer or imagine any trade business, any little angle that you want to add to your business to produce more work and more profit can be done.

That’s the beauty of it. That’s why I’ve enjoyed it so much. We had a CRM that is field management software. What we didn’t have is something to manage and nurture incoming leads. Like there was no system, there was no process. We were just doing it sort of ad hoc, as we knew how. We didn’t have any kind of automation at all.

By systemizing it and having a sort of automation for every different part of the business, every different incoming leads means that you’re not going to miss leads. You’re not going to forget to call people.

You’re not going to lose out on some potentially good work just because you forgot to call each person.

Because it’s there on the screen. You need to physically move it from one bit to another. So you know what you’ve done and what you haven’t.

So at that point, if you are missing leads or you’re not getting the leads, you know it’s your own fault because it is there in front of you. The automated review system is literally one of the best things I’ve ever seen.

Possibilities are literally almost limitless. I took a leap of faith and it was one of the best things I ever did. Not just for my business, but for me personally as well, because it has minimized some of the stress that I’ve had in the office and minimized stress in a work environment. Especially if you’re in the position I’m in where you are on the still and trying to run the office, the less stress you can have, the better.

About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established Trades businesses harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.