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Reels and Short Video Content Are Taking Over Social Media

by Francis Rodino

January 24, 2023

Have you noticed how quickly short video content has taken over social media? From Instagram Reels to TikTok, it’s difficult to ignore the trend of video content taking over our feeds! It seems that everyone is trying to get in on the action. But why should small business owners care about this trend? Let’s take a deep dive into why reels and short videos are so popular right now and how they can help your business reach its goals.

Why Reel Videos are Popular Now

The average attention span of an internet user is getting shorter and shorter. People want information fast, and they want it in a way that they can easily digest. That’s where reels come in. They are bite-sized pieces of content that don’t require too much effort from the viewer. Plus, with platforms like Instagram, users can watch reels without ever leaving the app—making them even easier to consume! This makes them perfect for helping businesses capture their audience’s attention quickly and effectively.

How Can Your Business Benefit from Reel Videos?

Reel videos provide a great opportunity for businesses to showcase their products or services in an engaging way. The key here is to make sure you keep your videos interesting and entertaining. You can do this by incorporating humor, adding visuals, or creating educational content about your product or industry. Doing this will not only help you capture more attention but also increase your brand awareness as well!

Another way businesses can benefit from reel videos is by using them as part of their marketing strategy. You can create custom branded reel videos that highlight new products or services your business has to offer, share behind-the-scenes clips of upcoming projects, or even use reels as a tool for customer service inquiries! Whatever you decide to do, making sure your reel videos tell a story will help you stand out amongst the competition on social media.


It’s clear that reels and short video content are taking over social media – and for good reason! These bite-sized pieces of content provide an easy way for businesses to capture their audience’s attention quickly while providing informative (and often entertaining!) content at the same time. From showcasing products or services to utilizing reels as part of your marketing strategy, there are endless opportunities for small businesses to benefit from this growing trend on social media – so don’t miss out!

Curious to know More? Book a FREE, no-obligation strategy call and let's see if we can help you automate, accelerate and grow your business!

About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established small businesses and entrepreneurs harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.