by Francis Rodino

June 11, 2021

Case Study: RJ Martindale Plumbing & Heating

Ryan Martindale, owner of RJ Homecare and RJ Martindale Plumbing & Heating had a plan: to DOMINATE his local market, niche down into Boilers and sell 500 service plans and growing residual income in 2021! Lead Hero at your service! ????

Before he met Lead Hero he was:

  • Was selling the full range of services, from firelogs to bathrooms, to boilers and was tiring, complicated, and most importantly NOT SCALABLE.
  • He had no system for marketing and sales (he didn’t know that existed), and relied on his job management software ???? to do marketing (like most businesses do!)
  • He had no strategy or online sales funnel to sell service plans and was consistently let down by marketing companies overpromising and underdelivering.

After working with Lead Hero:

  • He’s gone from selling 50 -280 service plans and is on track to hit 500 by the end of the year, his big growth target!
  • He’s got his own marketing and sales system, service plan sales funnel, bringing in more service plans than he could imagine, practically on autopilot!
  • He’s got a predictable boiler installation sales funnel, bringing in a steady stream of qualified customers looking for boiler installations or repairs
  • He’s got marketing automation that enables him and his team. to follow up with leads on autopilot, get more 5 star reviews and never miss an opportunity!
  • He’s got an “always-on” social media presence that keeps his business front-of-mind every day!


Boiler Sales Accelerator – RESULTS!

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About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established Trades businesses harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.