In this edition of “Success in the Field”, Commusoft interviewed Lead Hero CEO Francis Rodino, where they talked about the art of lead generation for local businesses looking to generate new sources of revenue.

Lead Hero helps field service businesses with generating quality leads by creating digital campaigns that supercharge their marketing strategy.

In the discussion they cover:

  • Common problems field service companies have with generating leads and their sales process
  • How can a manager harness the power of lead generation and what -products will help them get more customers
  • Where the future of lead generation is heading with automation and shifting online habits in how tradespeople find customers

About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established Trades businesses harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.