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The Importance of Online Listings Management for Trade Businesses

by Francis Rodino

May 31, 2021

Are you looking to promote your brand? When it comes to online listings, the first paces that many of us consider are search engines such as Google. While these platforms are an essential part of any company’s digital marketing, many organisations are missing out on the many benefits that come from alternative trade listings. However, many of these sites will publish information without your knowledge, getting their information from an array of sources.

Although you might think that having someone list your company for you is one less thing to worry about, not having control of the information being shared can be incredibly damaging to your reputation. Although these listings might not have the same level of traffic as the likes of Google, they are a valuable tool in reaching customers, so taking control through online listings management is essential in helping you promote your trade business.

No matter the size of your trades business or how established you are, there are many benefits to online listings management:

1. Guarantee your information is maintained correctly

Guarantee your information is maintained correctly
One of the biggest benefits of online listings management is that it will ensure that the information being shown on these sites is correct. Quite often, these websites can list incorrect addresses or contact information, which makes it harder for customers to get in touch. At the same time, it can also be incredibly damaging to your Search Engine Optimisation (SEO).

Gaining control of these listings will ensure you will always have the right information on display, driving more traffic towards your brand.

2. Boost your Local SEO

In this modern world, Search Engine Optimisation is an essential aspect of any business. No matter the trade you work in, effective SEO will ensure your website is always being shown to potential customers. Online listings management will ensure Google is always showing accurate information, particularly when it comes to local SEO.

3. Drive more traffic to your page

When you have online directories correctly listing your information and have SEO in place, you will be able to enjoy increased traffic towards your website. The more traffic that you receive, the more leads you have and the more potential to win jobs through organic enquiries.

Focusing on increasing your SEO, so you appear on page one of Google, is one of the most valuable things that you can do to drive more organic search enquiries. Research has shown that just 0.78% of Google users click on results on the second page, and the top 3 results on Page 1 get circa 75% of clicks.

4. Greater control of reviews

Nowadays, online customer reviews are an essential part of any business. No matter how hard you try, some customers will feel like the service deserved a negative review, which can then influence other potential customers. Not responding to these reviews can make it appear like you do not care; however, many times, you might not even know they are there.

Taking control of your online listings will ensure you are always aware of these reviews, positive and negative, and will let you quickly respond and manage your reputation.

Looking for help with your online listings management?

Engaging with your customers online is essential in helping you to increase the traffic to your website and boost your sales. Here at Lead Hero, we know how important taking control of your online listings and marketing is. We also know how time-consuming it can be, which is why we offer trades businesses an array of digital marketing options, including listings management, to help increase your visibility and accelerate sales

Want to find out how we can help you? Get in touch today and book your free discovery call.

Curious to know More? Book a FREE, no-obligation strategy call and let's see if we can help you automate, accelerate and grow your business!

About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established small businesses and entrepreneurs harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.