The Top 3 Sales Funnel Myths

by Francis Rodino

March 14, 2023

A sales funnel is the journey a potential customer makes from the time they first become aware of you to the purchase of your core offer, and beyond. The offers you include in your sales funnel will determine its success. Each offer allows you to build a relationship with your audience and move them further through the funnel, qualifying them for the purchase of your core offer. 

If done right, they can be highly effective in driving sales. Here are some of the biggest myths about sales funnels.

1. Sales Funnels Must Go from Low to High

When most people imagine a sales funnel, they picture free or low-priced offers at the front end and gradually rising price tags as you move to the core offer. But this is not always the way an offer funnel works.

What’s more important than the price tag is placement of offers in the funnel and how your audience will react. At the entry point of your sales funnel, people are just learning about the value you offer.

Offers presented in the middle of your funnel, whether they’re freebies, low-ticket, one-time offers, or even high-ticket offers, help you learn about your customers and determine whether or not they’ll buy the core offer. The key to success is putting the right offer at the right stage. 

2. People Only Want to Pay for the Core Offer

Another common myth is that most of the offers in your funnel should be free. The idea is that people won’t pay for small offers along the way, and you want to prime them for making a big purchase at the end. But offering products at various prices as they move through your funnel qualifies them by separating buyers from non-buyers. It also allows you to segment your audience and customize how you eventually get them to your core offer. 

A certain percentage of the people who come into your funnel are freebie chasers. They opted in to the free lead magnet, and they’ll happily take any of your free offers, but they will never buy – even at a low price. Adding paid offers, even low-ticket ones, will help you separate the freebie-seekers from the serious buyers.

3. Losing People Is a Disaster

When people don’t buy or drop out of your sales funnel, it’s not the end of the world. You can still benefit from the work you’ve done.

It’s worth maintaining the relationship you’ve built, even if they aren’t interested in your core offer. They might buy something from you later on or elsewhere. When people don’t buy, it just means that the offer is not for them at this time.

People dropping out also provides valuable feedback. If you’re losing people at a particular point in your funnel, this signals the need for improvement. Either the offer doesn’t resonate with your audience, you’ve priced it too high or too low, or it’s in the wrong place.

How to Create an Effective Sales Funnel

How do you create an effective sales funnel? It takes some planning and perseverance, but through trial and error, you’ll start to see results and quickly learn what works – and what doesn’t.

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About the author 

Francis Rodino

Francis has spent over two decades launching global digital marketing campaigns and delivering ROI for some of the world's best-known brands. From the BBC to Fifa, Playstation and Virgin, in 2018 Francis set out to make a bigger impact helping established small businesses and entrepreneurs harness marketing technology and cutting-edge digital strategies to increase sales, gain greater control and free up their time grow a business that runs itself.