Are you, as a trades or home services business, only focused on the 3% of the market ready to buy? If so, you might be missing out on a goldmine of opportunity closer to home. Your existing customers, often referred to as the “low hanging fruit,” are a powerful resource that can generate more sales and ensure business growth.

Excessive Focus on New Customers

Many trades and home services businesses often target the small percentage of consumers in the market ready to make a purchase. While securing new customers is vital, this approach can mean missing out on a substantial group – your existing customers. These customers already know and trust your brand, making them more likely to use your services again. And yet, they’re often overlooked in favour of hunting for new business.

Common Objections and Misconceptions

“But I don’t have the time!” or “I lack the expertise to effectively remarket!” These are some of the common objections we often hear from businesses. Remarketing to existing customers may seem like a daunting task, particularly if you’re juggling various responsibilities or lack specific skills. But there are solutions that can help.

Tapping into the Power of Repeat Customers

Here are some actionable strategies to get more repeat buyers, increase your customer base, and secure more sales:

Customer Loyalty Programs: 

Reward your customers for their loyalty with exclusive discounts or benefits. These programs not only incentivize repeat purchases but also make your customers feel valued.

Effective Communication: 

Regularly engage with your customers through newsletters, blogs, and social media updates. Provide useful content that demonstrates your industry expertise and keeps your business at the forefront of their minds.

Ask for Reviews and Feedback:

Encourage customers to leave reviews or feedback. It helps to build your online reputation and signals to other customers that you’re a reliable and trusted service provider.

Personalised Experience:

Tailor your services to the individual needs of your customers. A personalized touch goes a long way in fostering customer loyalty.

Harnessing the Power of Technology

At this point, you might be thinking, “This all sounds great, but how do I execute these strategies without burning the midnight oil?” Enter Lead Hero AI.

Lead Hero AI is designed to help businesses like yours automate and simplify the process of attracting repeat buyers. It uses AI-powered technology to understand your customers’ behaviour, tailor your marketing efforts, and ultimately drive more sales.

Conclusion

Instead of spending all your efforts on attracting the 3% of consumers ready to buy, why not also target the ripe low hanging fruit – your existing customers? Remember, it’s easier to get more repeat buyers from customers who already trust your services than to persuade new customers to take a chance on your business.

There’s no need to worry about lack of time or expertise, either. With powerful solutions like Lead Hero AI, you can effectively tap into your existing customer base, driving more sales and ensuring business growth.

Ready to leverage the potential of your existing customers? Book a discovery call to see how Lead Hero can help you 1000X your competition.