More Sales, Greater Control and More delivering an ROI boost with Marketing Automation


Wayne Bettess, Off the Tools Podcast host and successful business owner of Your New Boiler and didn’t have a lead flow issue (he was already investing in marketing); he was looking to MAXIMISE his marketing spend by putting in place an automated system to follow up, track and book appointments.

With a healthy number of leads already coming into his business every month, he set out to solve the biggest challenge local businesses face: unconverted leads and missed sales opportunities.

The Challenge

He was already a keen user of Servicem8 to support his job management; although it is a great job management platform, he didn’t have a marketing and sales platform that was smart enough to manage leads on autopilot, communicate with customers across Facebook, SMS, Email and Phone, and it was getting harder to take care of his ever-growing pipeline of opportunities.

He was google sheets, manual data entry and piecing together various software, which was getting increasingly frustrating, time-consuming and expensive to manage. Wayne was looking for a way to maximise how he could make more money and free up his time without spending more on advertising.

The Process

We set up Wayne with his “end-to-end” marketing & sales system on Lead Hero with full integration into Servicem8 so that his job management and marketing systems would talk to each other seamlessly.

Leads come in from any traffic source; Google Ads, Facebook Ads, Website, Referrals, Phone Calls, they are put in to a compressive follow-up system so our automation and proven high-conversion scripts can engage with customers on autopilot, freeing up countless hours of his time, and eliminating the need to manually follow up with leads.

Every lead is managed, (he even brought on his sales team to the platform, at no additional cost) automated and followed up; phone calls are recorded, tracked and measured, along with conversations from SMS, email and Facebook. Review requests go out on autopilot, and he’s increased the opportunities for creating more residual income by launching his service plan offers and reminder campaigns.

You see, if you’re not doing online marketing or paid ads, Lead Hero is a great place to get started, but if you’re already investing in your online marketing, Lead Hero can improve conversions with smart, AI-driven automation by up to 75% .

The Results

Wayne has tripled the results of his existing lead generation without having to spend one penny more on advertising.