If you’re a Facebook advertiser, then you know that getting your ad account restricted can be a real pain. Not being able to run ads can impact your business in a big way. So what do you do if it happens to you? Here are some tips on how to get your account unsuspended and back up and running.
The Essentials:
Before we get into some things you can do if your ad account was restricted, you need to be aware of some essential best practices for Facebook Advertising.
- You need to confirm your identity in the Account Quality section
- Enable two-factor authentication for all Account Admins
- Verify any domains you are sending traffic to
- Be careful who you add to your Business Manager. Vet and clean any partners, agencies or users on your Business Manager. Facebook doesn’t like it when you associate with parties that have a low reputation score.
- If you’re sending traffic to a website, make sure you have the Facebook disclaimer at the bottom of your landing page.
This site is not a part of the Facebook™ website or Facebook™, Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc.
Example Facebook Disclaimer for Landing Pages
Understand why your account was restricted
Your Facebook ad account may have been restricted for a variety of reasons. It could have been because you violated one of their terms and conditions or it could have been due to payment or billing issues.
Understanding the exact reason why your account was restricted is key in understanding how to fix the problem and get your account unsuspended.
For more information visit https://www.facebook.com/business/help/422289316306981
Check for any outstanding payments or billing issues
If your account was restricted due to billing issues, the first step you should take is to check for any outstanding payments or billing issues. Log in to your Facebook Ads Manager and double-check that all of your payment information is up-to-date and accurate. Ensure that any credit cards listed on the account are active and valid as well
Make sure that all of your ads are compliant with Facebook’s advertising policies
Before you can get your account reinstated, make sure that all of the ads in your account are compliant with Facebook’s advertising policies. Read over their Advertising Policies Carefully and make certain that none of your ads violate any rules. If they do, edit or remove them before submitting an appeal for reconsideration. In addition, if you had to create a new ad account, make sure that all of the ads in it are compliant before running them.
You must avoid using prohibited or restricted content in any advertising
It’s important to remain aware of the types of content that are prohibited or restricted on Facebook. This includes any content related to adult, illegal, deceptive, or controversial products and services. It is also important to avoid any language that could be interpreted as discriminatory or offensive in any way. By avoiding these topics and following all other advertising guidelines, you can help ensure that your account remains in good standing with Facebook.
Reach out to the Facebook Ads team and try to get more information on the restriction
Once you have ensured that all ads are compliant with Facebook’s policies and checked for any outstanding payments or billing issues, the next step is to reach out to the Facebook Ads team. This can be done by using their support page or sending an email directly to Facebook Ads support. When doing this, provide as much information as possible in your request and be sure to explain why you think the restriction was made in error.
Review any automated emails from Facebook related to the restriction
When your ad account is restricted, you may receive an automated email from Facebook about the restriction. Make sure to review these emails thoroughly for any details that could help you understand the reasons behind the restriction and how to go about getting it reversed. These emails may provide important information such as whether your ads violated any policies or if there were billing issues.
Make sure all contact information on your account is up to date
Once all of the necessary information has been gathered and verified, make sure to double-check that all contact information associated with your account is up to date. This will ensure that any correspondence coming from the Facebook Ads team will reach you in a timely manner. After verifying your contact details, it’s time to submit an appeal for reconsideration.
Appeal the decision if you still don’t understand why it was restricted
Once you have checked for any billing issues, ensured that all ads are compliant with Facebook’s policies, and updated your contact information, it is time to submit an appeal for reconsideration. In your appeal be sure to provide as much information as possible about the issue and why you believe the restriction should be reversed. If you still don’t understand why your account was restricted, explain this in the appeal and provide any additional information that may help Facebook understand your situation.
Wait for a response from Facebook
Once the appeal has been submitted, all that is left to do is wait for a response from Facebook. Depending on the complexity of the issue and how many appeals they receive, this process can take anywhere from a few days to several weeks. If you don’t hear back in a timely manner, you can always reach out to Facebook Ads support directly and ask for an update.
Make changes if required when the appeal is approved
If your appeal is successful and your account gets reinstated, it’s important to make any necessary changes or updates as requested by Facebook before using the account again. This could include updating billing information, making changes to ads that are not compliant with their policies, or any other steps they may deem necessary. Doing this will help you avoid any further issues with your account in the future1.
Utilize tools and support options available on Facebook
Facebook provides a wide range of tools and resources to help advertisers optimize their campaigns and ensure compliance with the platform’s policies. Utilizing these tools not only helps you create better ads, but can also help reduce the chances of your account getting restricted in the future.
Additionally, Facebook Ads support is always available to answer any questions or provide assistance if needed. Taking advantage of these resources will go a long way in keeping your account in good standing with Facebook.
Check for any technical issues that may be causing problems with your ads
Before submitting an appeal, it’s important to check for any technical issues that may be causing problems with your ads. This includes ensuring that billing information is up-to-date and all links in the ad are working properly.
Additionally, make sure that the ad meets all of Facebook’s specifications, such as image size, text length, and other requirements. Taking the time to address any technical issues can help prevent your account from getting restricted in the future.
Keep records of all ads and interactions with Facebook Ads support
It’s important to keep detailed records of all your ads, as well as any interactions you have with Facebook Ads support. This includes screenshots of the rejected ad and any emails or messages sent between you and the support team. Having this information on hand can help make the appeals process smoother, as it can provide valuable context to your request.
Seek professional assistance if needed
If you are having difficulty navigating the appeals process or understanding Facebook’s advertising policies, then it may be helpful to seek professional assistance. Many companies offer services that specialize in helping advertisers with their Facebook accounts, so it’s worth looking into these options if you are having trouble. Having a professional on your side can make the appeals process significantly easier and help ensure that your account is reinstated as quickly as possible.
Take the necessary steps to prevent your account from being restricted again
Once your account has been reinstated, it is important to take the necessary steps to prevent it from being restricted in the future. This includes staying up-to-date with Facebook’s advertising policies, double-checking all ads for compliance, and making sure that all contact information is up-to-date. Taking these steps will help ensure that your account remains in good standing with Facebook and allows you to continue running ads on their platform.
Create a new, well-rounded ad account if the restriction cannot be reversed
If your appeal is unsuccessful and the restriction cannot be reversed, then it may be necessary to create a new ad account. Starting fresh with a well-rounded ad account can help you avoid any further issues in the future. Make sure to include all relevant information such as billing information, multiple payment methods, and a variety of campaigns targeting different countries or regions. Doing this will help you avoid any further issues with your account in the future.
Conclusion:
Ultimately, getting your ad account unsuspended can be a long and difficult process. Taking the time to understand why the account was restricted in the first place, checking for any outstanding payments or billing issues, making sure that all ads comply with advertising policies, and reaching out to the Facebook Ads team will increase your chances of getting your account unsuspended. Following these steps, coupled with patience and perseverance, should eventually result in a successful outcome.
Good luck! You can do this! Nothing beats a little bit of persistence and patience. Plus, you have the extra help of some great guidelines to follow and get you back on track. Best of luck with your Facebook Ads journey!