Lead Hero AI: Your Privacy Matters - Data Use Explained

https://leadhero.ai (our website) is provided by KRO Projects LTD. trading as Lead Hero ('we', 'our' or 'us'). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so, and as we are based in England, we are subject to the Data Protection Act 2018 and the UK GDPR. The EU GDPR also applies in relation to goods and services we offer to individuals in the European Economic Area (EEA).

Given the nature of our website, we do not expect to collect the personal data of anyone under 13 years of age. If you are aware that any personal data of anyone under 13 years old has been shared with our website, please let us know so that we can delete that data.

This privacy policy is divided into the following sections:

• What this policy applies to
• Personal data we collect about you
• How your personal data is collected
• How and why we use your personal data
• Marketing
• Who we share your personal data with
• How long your personal data will be kept
• Transferring your personal data out of the UK
• Cookies (and other tracking technologies)
• Your rights
• Keeping your personal data secure
• How to complain
• Changes to this privacy policy
• How to contact us

What this policy applies to

This privacy policy relates to your use of our website only.

Throughout our website we may link to other websites owned and operated by certain trusted third parties, for example, to make additional products and services available to you. Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.

Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out through our website. We may collect and use the following personal data about you:

• your name, address and contact information, including email address and telephone number and company details
• information to check and verify your identity, eg date of birth
• your gender, if you choose to give this to us
• details of any information, feedback or other matters you give us by phone, email, post or via social media
• your activities on, and use of, our website
• information about the services we provide to you
• your contact history, purchase history and saved items
• information about how you use our website and technology systems
• your responses to surveys, competitions and promotions

If you do not provide the personal data we ask of you (for example if it is 'required' for the provision of the services), it may delay or prevent us from providing those services to you.

How your personal data is collected

We collect personal data from you:

• directly, when you enter or send us information, such as when you register with us, contact us (including via email), send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website, and
• indirectly, such as your browsing activity while on our website; we will collect information indirectly using the technologies explained in the section on 'Cookies (and other tracking technologies)' below

How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, eg:

• where you have given consent
• to comply with our legal and regulatory obligations
• for the performance of a contract with you or to take steps at your request before entering into a contract, or
• for our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see 'How to contact us' below).

Marketing

We may use your personal data to send you updates (by email, text message, telephone or post) about our products and/or services, including exclusive offers, promotions or new products and/or services.

We have a legitimate interest in using your personal data for marketing purposes (see above 'How and why we use your personal data'). This means we do not usually need your consent to send you marketing information. However, where consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by:

• contacting us at info@leadhero.ai
• using the 'unsubscribe' link in emails; or
• updating your marketing preferences on our website

We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes.

Who we share your personal data with

We routinely share personal data with:

• third parties we use to help deliver our products and/or services to you, eg payment service providers
• other third parties we use to help us run our business, eg marketing agencies, resource partners, or website hosts and website analytics providers
• our banks and financial institutes

We only allow those organisations and personnel to handle your personal data if we are satisfied they take appropriate measures to protect your personal data and only to the extent necessary for them to assist us provide you the products and/or services.

How long your personal data will be kept

We will not keep your personal data for longer than we need it for the purpose for which it is used. For example, your financial information (such as bank accounts or credit/debit cards details) will only be retained for the duration necessary for us to properly charge you for our products and/or services rendered to you pursuant to the contract signed by you with us.

Different retention periods may apply for different types of personal data. If you stop using your account, we will delete or anonymise your account data after seven years.

Transferring your personal data out of the UK

Countries outside UK have differing data protection laws, some of which may provide lower levels of protection of privacy. It is sometimes necessary for us to share your personal data with countries outside the UK. In those cases, we will comply with applicable English laws designed to ensure the privacy of your personal data.

For example, we may transfer your personal data to our cloud services providers located outside the UK or the EU/EEA (in the USA or elsewhere).

Cookies (and other tracking technologies)

A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

For example, if you register with us, a cookie helps Lead Hero to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on.

Third-party vendors also may use cookies on our website. For instance, we may contract with third parties who will use cookies on our website to track and analyse anonymous usage and volume statistical information from our visitors and members.

Your rights

You generally have the following rights, which you can usually exercise free of charge:

• Access - The right to be provided with a copy of your personal data
• Correction - The right to require us to correct any mistakes in your personal data
• Erasure - The right to require us to delete your personal data in certain situations
• Restriction - The right to require us to restrict use of your personal data in certain circumstances
• Data portability - The right to receive the personal data you provided to us in a structured, commonly used and machine-readable format
• To object - The right to object at any time to your personal data being used for direct marketing

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Digital Marketing Service Providers

Our carefully selected partners and service providers may process personal information about you on our behalf. We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information.

Our appointed data processors include Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy at sopro.io.

How to complain

Please contact us if you have any queries or concerns about our use of your information (see below 'How to contact us'). We hope we will be able to resolve any issues you may have.

You also have the right to lodge a complaint with the Information Commissioner Office (ICO). The ICO website offers an explanation of the rights and responsibilities under the Data Protection Acts of England.

Changes to this privacy policy

We may change this privacy policy from time to time - when we make significant changes, we will take steps to inform you, usually by a direct email or other appropriate methods, if you have given us direct details of contact. By continuing to visit our website you hereby give your consent to the application of our Privacy Policy to you.

How to contact us

You can contact us or our data protection officer by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

KRO Projects Ltd
20 Wenlock Road, London, England, N1 7GU
info@leadhero.ai