Lead Hero Software Terms & Conditions

1. INTRODUCTION

These Terms & Conditions ("Terms") govern your access to and use of the Lead Hero software platform and related services.

This contract sets out:

• your legal rights and responsibilities;
• our legal rights and responsibilities; and
• certain key information required by law.

By subscribing to or using the Services, you agree to be legally bound by these Terms.

2. DEFINITIONS

In these Terms:

3. WHO WE ARE

Lead Hero is a trading name of KRO Projects Ltd., registered in England and Wales (Company No. 11674165).

Registered office:
20-22 Wenlock Road, London, England, N1 7GU

VAT number: 347510702

4. OUR SERVICES

4.1 Access Rights

During the Term, we grant you a non-exclusive, non-transferable, non-sublicensable right to access and use the Services solely for your internal business purposes, subject to these Terms.

4.2 Changes to Services

We may modify or update the Services from time to time. Where a change results in a material reduction in core functionality, we will provide reasonable prior notice.

4.3 Suspension of Services

We may suspend access to the Services where:

• you are in material breach (including non-payment);
• continued access presents a security or legal risk; or
• required by law or third-party platform obligations.

Suspension of access does not suspend billing unless expressly agreed in writing.

5. THIRD-PARTY SERVICES

The Services rely on third-party platforms and infrastructure (including HighLevel, cloud providers, and communications carriers).

We are not responsible for third-party service outages, limitations, or data handling. Your use of third-party services is subject to their own terms.

6. FEES & PAYMENTS

6.1 Subscription Fees

Services are billed on a monthly rolling subscription basis, as set out in your Service Order.

All fees are non-refundable, except where required by law.

6.2 Automatic Renewal

Subscriptions automatically renew each month unless terminated in accordance with Section 14.

Pricing may change upon renewal with prior notice.

6.3 Additional Charges

Usage-based services (including SMS, voice, email, premium integrations, and triggers) may incur additional charges. These are billed separately.

6.4 Taxes

Fees exclude VAT unless stated otherwise. You are responsible for applicable taxes.

7. DATA PROTECTION & GDPR

7.1 Roles

For the purposes of applicable data protection laws:

• You are the Data Controller
• Lead Hero is the Data Processor

7.2 Compliance

Lead Hero shall process Personal Data in accordance with:

• UK GDPR
• EU GDPR (where applicable)
• Data Protection Act 2018

7.3 Processing & Transfers

Personal Data is processed solely to provide the Services.

Where data is transferred outside the UK/EEA, transfers are governed by Article 46 GDPR Standard Contractual Clauses and the UK ICO Addendum.

7.4 No Ownership

Lead Hero does not acquire ownership of Customer Data and shall never act as Data Controller in respect of it.

8. CONFIDENTIALITY

Each party agrees to protect the other's Confidential Information using reasonable commercial safeguards.

Confidential Information excludes information that is public, independently developed, or lawfully obtained from a third party.

9. INTELLECTUAL PROPERTY

9.1 Customer Data

You retain all rights in Customer Data.

9.2 Licence to Operate

You grant Lead Hero a royalty-free licence to process Customer Data solely to provide and improve the Services.

9.3 Lead Hero IP

All software, workflows, templates, automations, system architecture, and underlying IP remain the exclusive property of Lead Hero.

You may not copy, distribute, or reuse Lead Hero IP outside the platform.

10. ACCOUNT MANAGEMENT

You are responsible for:

• safeguarding login credentials;
• all activity under your account;
• ensuring Approved Users comply with these Terms.

Access by competitors, agencies, or unauthorised third parties is strictly prohibited.

11. ACCEPTABLE USE

You must not:

• misuse the Services (including spam or abuse);
• reverse engineer or copy the platform;
• circumvent usage limits;
• introduce malware or security threats;
• resell or provide access to third parties without approval.

Violation may result in immediate suspension or termination.

12. WARRANTIES

Each party warrants that it has authority to enter into these Terms and will comply with applicable laws.

Services are provided "as is", to the fullest extent permitted by law.

13. LIABILITY

13.1 Exclusions

Neither party is liable for indirect, consequential, or loss-of-profit damages.

13.2 Cap

Lead Hero's total liability shall not exceed the fees paid by you in the 12 months preceding the claim.

This does not apply to indemnity obligations.

14. TERMINATION (ROLLING MONTHLY)

14.1 Notice

Either party may terminate the Services for convenience with 30 days' written notice.

Termination takes effect at the end of the next billing cycle following notice.

14.2 Effect of Termination

Upon termination:

• access to Services ceases;
• Customer Data will be permanently deleted after a reasonable period;
• phone numbers must be ported prior to termination or will be released.

Data deletion is irreversible.

15. AMENDMENTS

We may update these Terms. Material changes will be notified in advance.

Continued use constitutes acceptance.

16. GENERAL

• Assignment: permitted on corporate restructure or sale
• Force Majeure: neither party liable for events beyond control
• Entire Agreement: these Terms supersede all prior agreements
• Governing Law: England & Wales
• Jurisdiction: English courts

17. CONTACT

All notices must be sent to:

📧 support@leadhero.ai