You've got the demand. You've got the team. But the leads aren't converting.
We work with founder-led service businesses - HVAC, engineering, facilities, construction, recruitment, professional services - where the pipeline is full but conversion is broken. Enquiries come in. Follow-up is inconsistent. The CRM is a mess. And the founder is still involved in every deal that matters.
What founders tell us before we start
"We've hired more sales staff but results are flat"
"The CRM is full of contacts but no one trusts the data"
"Follow-up depends on who remembers to do it"
"I'm still involved in every deal that matters"
"Marketing spend is increasing but ROI is unclear"
"We can't see where revenue is won or lost"
They thought they had a lead problem. Turns out it was a conversion system problem.
The operational reality of businesses we help
We're explicit about who we work with
We work with
- Founder-led service businesses doing £1m–£20m with broken conversion
- Founders willing to redesign systems, not just run campaigns
- Teams that want pipeline visibility, standardised sales, and operational control
- Companies ready to invest in long-term revenue infrastructure
We don't work with
- Coaches, consultants, or info-product businesses under £500k
- Solo founders without a sales team
- Businesses that just need more leads - conversion isn't the bottleneck
- Companies looking for low-cost tactical fixes or vendor handoffs
"98% of our customers gave us five-star feedback. Our intro experiences were up 20%. We're expecting around 20% extra business this year."
Sebastian Bates
Founder & CEO, Warrior Academy
If this sounds like your situation…
Let's diagnose where conversion is breaking - and whether we're the right team to fix it.